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National Features >
City Pages
Michele Bachmann, Unmuzzled
You don't need to read Sarah Palin's book to hear the ravings of a mad woman.
By Matt Snyders
Miami New Times
Pimp Daddy
The rise and fall of a chubby sex-cult leader.
By Natalie O'Neill
Riverfront Times
Babe 'n' Arms
Tom was a hot-tempered cross-dresser with a garage full of guns--and then he became Rachel.
By Nicholas Phillips
Dallas Observer
The Fight for Texas
Rick Perry and Kay Bailey Hutchison are locked in a battle over the soul of the GOP. They're also running for governor.
By Sam Merten
Best Ironic Ad
The Kansas City Zoo's "Be Wild and Free" Campaign
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Published on October 09, 2003
What was the Kansas City Zoo's marketing crew thinking? Reading the Star over breakfast one morning several months ago, we almost choked on our Gorilla Munch cereal when we saw the zoo's latest gambit to persuade an increasingly disenchanted public to come point and stare at the bored exotic animals they keep behind bars. The "Be Wild and Free" campaign, according to the Kansas City Zoo's Web site, offers free admission to the zoo for a year with the purchase of a $35 Friends of the Zoo membership. "Free visits, big savings and the world's most amazing animals make a Friends of the Zoo membership positively wild," the zoo advertises. Oh, the irony. Oh, the irony. What's next? An ad campaign for McDonald's that proclaims: "Be Sexy and Svelte"?
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