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Home Plates

George Brett's scores a couple of hits, but it's not about the food anyway.

By Charles Ferruzza

Published on January 22, 2004

In 1935, after he had lost much of his boxing fortune in the Wall Street crash of 1929, Jack Dempsey -- the former heavyweight champion of the world -- opened a restaurant in New York City. Located on Broadway between 49th and 50th streets, the unpretentious place lasted almost forty years and set the tone for later restaurants owned by celebrity athletes. Dempsey's joint was one of the first dining establishments to become a tourist attraction by virtue of its famous owner, the dark-eyed "Manassa Brawler." According to one New York Daily News account by Bill Gallo, Dempsey was nearly always at the restaurant and accessible: "In those days, there was no such thing as paying for stars' autographs. Dempsey was pleased to sign, and sometimes there were lines around the place."

I thought about that one afternoon as I was having lunch at the new George Brett's on the Plaza. I'd heard that he spends some time there, pressing flesh at the bar and even buying a round of drinks for favored patrons. But I'd eaten there three times without seeing Brett in his namesake place.

"Does he ever sign autographs for customers?" I asked our server, a clean-cut young man in a pressed Oxford shirt. "Well, if customers ask us to get one for them, we tell them that we're not allowed to do that," the waiter said as he set a cheeseburger in front of me. "Sometimes he'll sign them if customers ask. But other times, people will come up to the bar and ask for an autograph, and he'll give them a look and they'll just give up."

The celebrity business, like the restaurant industry, has changed over the years. Jack Dempsey's restaurant (which closed thirty years ago) wasn't merely an investment for the retired boxer -- it was his life and his livelihood. But Brett is lucky -- and savvy -- enough to have a life and a career outside this bar and dining room.

Besides, it doesn't matter if the flesh-and-blood Brett is ever in the slick, new restaurant; the place is a tastefully designed tribute to his legacy and personality: the framed photographs; the trophies and memorabilia; even the menus, with Brett's distinctive signature printed across a silver square. This is no second-rate sports bar or smoky saloon. Rather, it's a sophisticated and expensively mounted entertainment venue. The floors on the bar side are polished blond wood, matching the rest of the creamy walls and trim in the adjoining room, which is carpeted in soft celery-green, the same shade as the painted trim floating above the silvery display cases, each like something in an upscale jewelry store but exhibiting instead a selection of autographed balls, helmets or boxing gloves. It's a museum celebrating Kansas City's sporting history (but not as enthusiastically as Chappell's in Kansas City North, which has many more historical treasures), with the primary focus naturally being on the most golden Royal of his generation.

Without knowing a thing about George Brett's opinions or politics, a diner can stroll around and learn a lot: The photograph of George with the first President Bush hangs above the framed fan letter from Richard Nixon.

"George is a good friend of Rush Limbaugh's, too," said my friend Cindy, who was nibbling on a slab of dry-looking meatloaf that had come with a mound of sautéed green beans and red-pepper straws. I snagged a bite of her meatloaf, hoping it wouldn't taste as spongy as it looked. It did. Very ordinary.

The food here is hit-and-miss. Because the menu was developed in the corporate kitchen of the Haddad Restaurant Group -- not exactly the pinnacle of culinary creativity -- it stays on the safe side: pizzas, sandwiches, salads, a handful of dinners and three cuts of steak. One doesn't expect a sports bar to be noteworthy as a fine-dining venue, and indeed, the nachos, chicken fingers, ribs, salmon and roasted chicken at George Brett's aren't any fancier than the fare at Mickey Mantle's in New York. The last time I ate at Mickey's joint, though, the duck quesadillas were a lot more interesting than the tired chicken version at Brett's. Pizza choices here are baked on the same kind of cracker crusts as those at Fedora, the restaurant that preceded Brett's in this space, and they taste pretty much the same (though the 24-inch version is now served atop two glass bricks instead of the olive-oil cans favored by Fedora).

My friend Bob, who was on staff at Fedora when it opened twenty years ago, mourned the loss of the once-glamorous Plaza restaurant but cheered George Brett's for erasing any memory of that Gilbert-Robinson innovation.

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