Pro Tools

For a guy hawking the secrets of penis enlargement, 28-year-old Reece just doesn't fit the part. He's tall, as clean-cut as a military brat, polite and pretty damned handsome.

But he does want to make your penis bigger.

Bonus: If you need help with your general health, your self-esteem or your game, he's equipped for that, too.

Reece's Web site, penilefitness.com, leans on a fail-safe assumption: that men worry about penis size. Profiting off fears of inadequacy has worked wonders for Reece; he claims that he gets 20,000 unique visitors to his site each day, and 7 million visitors a year. Clients have sent him seven-page letters about how their inadequate penises affect every aspect of their lives.

"It's safe to say that most guys are more obsessed with their penis than most things. It's just one of those things about being a guy," Reece says. "It's not whether it's actually small. It's whether a guy thinks it is. There's a big misconception of what normal is in guys' minds, I think, just because of pornos and stuff. Obviously there's some market, some desire, or these products wouldn't be so popular to sell. You see them all the time on TV or in magazines, and most of them are B.S., stuff that doesn't really work. You're not going to take a pill and expand really big."

Reece's site promises men that they can increase the size of their favorite body part manually rather than with pills or pumps. His technique assumes that, as with, say, the biceps, proper exercise can cause the penis to expand. Some of these exercises are called "jelquing," which rhymes with milking. (Yes, it resembles the same action.) Others are simply Kegels, the exercises that strengthen the pelvic floor muscles with actions similar to those used to stop peeing in midstream. Women might recognize Kegels from magazines such as Cosmo, which recommends the exercises for women with weak vaginal muscles.

Reece's exercises are based on the idea that stretching and breaking down the cells that make up the erectile tissue of the penis, called the corpora cavernosa, causes them to heal stronger and bigger than before. According to Reece, the penis can then hold more blood, allowing it to grow longer and thicker over time.

It doesn't matter to Reece that the Mayo Clinic disagrees. The nonprofit medical center's MayoClinic.com forum says of manual stretching techniques, "These exercises are supposed to be performed for 30 minutes a day for an indefinite period of time. Although they may be safer than other methods, they can lead to scar formation, pain and disfigurement."

Reece insists that the program works and shouldn't be lumped into the same category as pills, topical treatments and pumps. He claims to use the exercises himself, though he won't talk inches. His clients aren't so shy; one testimonial on Reece's Web site mentions having reached a goal of "9 inches and a girth of 4 inches."

Nine years ago, Reece wasn't doing so hot. He was living in his hometown of St. Joseph, Missouri, taking marketing and graphic-design classes at what's now called Missouri Western State University and working at Office Max. He sold computer monitors and computer memory on the side. He taught himself computer code and started building Web sites, including a fan site for Nine Inch Nails.

Meanwhile, he was reading books on sex topics — the Kama Sutra, tantra, ancient Arabian and Taoist rituals, and penis-enlargement manual exercises. He had an epiphany: He would sell a penis-enlargement manual on the Internet. He called in sick so he could stay home and build penis-enlargement-now.com.

"I'd been reading the books, and I'd been trying all this stuff out myself, and I knew this stuff worked, and I got the idea to actually sell this information," Reece says. "I whipped this Web site together over the course of two days and two nights."

He made his first sale two days after the site went live. "I made $40. That's what I made doing four to five hours of work at Office Max. That's how I looked at everything. I correlated it all to hours at Office Max. The next day, I got two sales in one day. That was, like, wow."

A few months after he began the site, Reece dropped out of college and quit his Office Max job. Within the first year, Reece says he was getting 100,000 unique visitors a day to his site. Reece learned the hard way not to include his actual address on his site, after a customer drove four hours to his house to buy the manual. "I was like, 'All right, hold on a second.' I went downstairs, printed it out, stapled it, put it in a binder and gave it to him. He gave me $40."