Pro Tools

In 1999, he made a novice mistake when he forgot to reregister the address for penis-enlargement-now.com. "Someone grabbed it from right underneath us," Reece grumbles.

He has expanded his sites in recent years with articles about money, wellness, relationships and women, as well as pictures of models, erotic stories and videos. Now, instead of selling a manual, he sells weekly, monthly and yearly subscriptions to his site. A one-year membership costs $69.95, and Reece claims to have had 200,000 paying members since 1999.

The technical parts of Reece's site are outsourced. His servers are in Dallas. His server administrator, his manager, his Web programmers and designers are in Bucharest, Romania. He has a crew (he calls them "ladies' men") in Canada who provide him with articles about seduction and a "black book" for members to log their conquests. A great deal of his traffic comes from India.

A guy named Big Al from Boca Raton, Florida, is Reece's forum moderator. Big Al answers members' inquiries, which include panicky-sounding questions from guys who think they've over-jelqued. He offers tips on what to use as a hot wrap before and after a workout. And Big Al soothes men's insecurities about how quickly to expect results and what size is normal.

Reece says he can do his job from anywhere. "I used to laugh when this started generating income. Just pull it up on the screen and laugh that somehow, this crazy idea that I whipped together took off. Of all the things I've tried, it was just funny to me that that's what took off."

So Reece is just a normal guy with a penis Web site. What does his wife think of it? Reece smiles.

"My wife is in med school," he says. "She's talking about urology."