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Unlike richer restaurateurs who have healthy budgets to renovate old establishments, Imber and Auerbach had to tackle their daunting project economically.
"Jan and Ira deserve a medal just for opening the doors," a friend of mine said shortly before the newly christened Mama's 39th Street Diner welcomed its first customers in November. "Even if you don't like the food or the service, you have to give them kudos for sheer effort."
And I do! The first night I ate there, I looked down at the buff-colored tile and told my friends Bob and Ned that I couldn't believe Imber and Auerbach had installed new flooring. A ponytailed waitress stopped in her tracks to correct me. "Those are the original floors," she said. "It's just that they're clean."
And easier to inspect now that most of the old booths in the front room — the one that faces Southwest Trafficway — have been replaced with tables and chairs. Auerbach and Imber have painted the walls periwinkle and the woodwork a buttercream-yellow, hung stained-glass panels in the plate-glass windows and decorated the place with an oddball collection of art — a copy of a famous 1925 Tamara de Lempicka, some imitation Boteros and some framed posters. Compared with the grimy décor of its predecessor, Mama's 39th Street comes off as practically elegant. But Ned wrinkled his nose and dismissed the interior as "eek-lectic."
Like all good diners, Mama's offers an elaborate menu of all-American fare, including a wide variety of salads and sandwiches, five versions of a grilled hot dog and 16 variations on a hamburger. "It says here that the fried chicken is famous, made with a secret crispy coating," Ned said. "I'll have that."
Bob ordered the same thing, forgetting that when I reviewed the Bell Street location back in 2004, he didn't care for Mama's fried chicken. The crunchy coating isn't for purists; Auerbach's secret is to coat the chicken pieces in a blend of white and corn flours, which creates a pleasantly crunchy if slightly grainy coating. But the pieces are plump and juicy and come served with mashers, gravy, green beans and biscuits (and little packages of Promise, the 60-percent vegetable oil spread).
None of the "famous" dinners appealed to me, and the so-called Italian dishes (including "Mama's Lasagna Casserole" and "Cincinnati Spaghetti Red") terrified me, so I stuck to a hamburger. It was a good hamburger with excellent fries, but the next day, when someone asked me what kind of burger I'd ordered, I couldn't remember. Was it the onion burger? The "Maui Wowwie"? What I did remember, vividly, was that the big slab of German chocolate cake that had looked so alluring in the tall revolving pastry case near the front door (a mechanical relic of Nichols Lunch, I believe) had been so dry and tasteless that it, too, might have been 85 years old.
On the afternoon I ate lunch there with Carol Jean and Brenda, our waitress was utterly blithe about forgetting to turn in Brenda's lunch order — "I guess I didn't hear you order it, hon," she explained — and so inattentive that we gave up on ordering dessert. That being said, lunch was a better-than-average diner experience. I enjoyed a cup of soup with a baseball-sized fluffy matzo ball floating in chicken broth. And once Carol Jean got over the shock of how nice the place looked, she raved about her broccoli-ham-and-cheddar omelet. The blue-plate meatloaf special boasted a thick slab covered with a shiny, brown gravy that looked suspiciously prepackaged to me, though the waitress insisted it wasn't.
When Brenda's lunch finally arrived — so late that it might as well have come in on a freighter from a faraway ocean — the "Fisherman's Platter" was loaded with deep-fried clam strips, catfish strips and potatoes. She declared that it was damn good. It must have been — she cleaned her plate.
Another friend advised that I needed to eat at Mama's for breakfast. "It's the best meal they offer. And anyone who is anyone eats there. It's a who's-who."