Tuesday, September 30, 2008

Carrotmob plans hit on midtown liquor store

Posted By on Tue, Sep 30, 2008 at 5:30 AM

By CAROLYN SZCZEPANSKI

Kansas City already has plenty of famous mob bosses. Add Babette Geer to that list.

As soon as the Brookside resident saw Brent Schulkin's video, she knew she had to recruit a "Carrotmob" of her own. "It just talked to me," the environmentalist says. "I thought, I've got to do this."

Unlike the notorious Pendergast family, Schulkin's -- and Geer's -- mob aims to battle global warming through coordinated consumer spending. Like any organized crime ring, though, the business benefactors need to earn the mob's patronage by promising to funnel some of their profits into green retrofits.

In the past six weeks, Geer and a small volunteer team have been working to make this cowtown just the fourth city in the world to mobilize an underground army of green consumers and direct their financial arsenal at one specific location at one specific time.

Click here for a new YouTube video the group posted this weekend explaining Carrotmob's roots and why it wants you to buy generous amounts of liquor on October 21.

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