Thursday, February 19, 2009

Sky is the limit for soda machine

Posted By on Thu, Feb 19, 2009 at 11:00 AM

coke_cola_dispensers_thumb_510x305.jpg


At the same time as New York is trying to pass a soft drink tax, ABC News is doing an expose on Mountain Dew Mouth and doctors are urging all Americans to cut down on soda, Coca-Cola is debuting a new soda fountain that can hold more than 100 sodas. That's ten times more than current soda fountains.

Currently, fountains work through syrup bags. The restaurant buys a bag (actually, a bag in a rectangular box) from Coke or Pepsi, hooks it up to a soda line and then the fountain combines the carbonated water with the syrup to create your soda. The machines are limited by soda lines, which tend to gunk up with sugar mold, and by bulky soda bags that weigh 30 pounds or more.

The new Coke machine is completely different.

The new fountain is like an ink printer with space for hundreds of

cartridges. Each cartridge contains a concentrated formula of

ingredients. When you press your choice, say Diet Coke, the machine

will tell cartridge 12 to release three squirts, cartridge 81 two

squirts and so on, then it combines it with carbonated water and viola! The same drink as old machines.

The new fountains can hold a

lot more of these little cartridges, so they can handle a lot more

flavors. Coca-Cola promises 120 different drinks, but there could be even more as the technology gets better and the company gets more

confident. Hypothetically, the machine should be able to act as a

bartender too, allowing customers to get a Shirley Temple or Roy Rogers

in addition to regular drinks. All it would take is a cherry syrup

cartridge.

The first new fountains are rolling out

in Atlanta and California in a month. Assuming tests there go well and

the public loves its overwhelming choices, the new fountains would come

to Kansas City next year.

Coca-Cola's product list is more than 2,800 beverages long

so the company will have no shortage of drinks to pick for the new

machine. The main problem is how Coke protects its customers from the paradox of choice, when too many options overwhelm our brains and shuts them down from making a decision.

Tags: , , , ,

Comments (26)

Showing 1-26 of 26

Add a comment

 
Subscribe to this thread:
Showing 1-26 of 26

Add a comment

Most Popular Stories

All contents ©2014 Kansas City Pitch LLC
All rights reserved. No part of this service may be reproduced in any form without the express written permission of Kansas City Pitch LLC,
except that an individual may download and/or forward articles via email to a reasonable number of recipients for personal, non-commercial purposes.

All contents © 2012 SouthComm, Inc. 210 12th Ave S. Ste. 100, Nashville, TN 37203. (615) 244-7989.
All rights reserved. No part of this service may be reproduced in any form without the express written permission of SouthComm, Inc.
except that an individual may download and/or forward articles via email to a reasonable number of recipients for personal, non-commercial purposes.
Website powered by Foundation