Among Michael Pollan's food rules is the one that says if your grandma wouldn't recognize the food, avoid it. Grandma knows fruits such as apples, oranges and pears but not say, fruit-by-the-foot.
Also, if Grandma wouldn't recognize many of the words in the health claim on the package, the health claim is probably bogus.
Men's Health (yes, the same magazine that declared Oklahoma Joe's the best barbecue joint in the world) has released an article showing eight foods with health claims that are deceitful at best and downright horrific in other cases.
Take 7UP's promise of "all natural flavors." Turns outs they didn't stop using high fructose corn syrup but just switched from "alcium
disodium EDTA to natural potassium citrate." That clears things right up.