Monday, August 3, 2009

Whoopie pies are the new cupcakes

Posted By on Mon, Aug 3, 2009 at 1:00 PM

whoopiepie.080309_thumb_510x382.jpg
​There is always some new pastry on the block attempting to dethrone cupcakes. Now, The New York Times is certain that the next best hand-held dessert is nearly as old as the tiny cakes we've been enjoying since grade school. Ever had a whoopie pie?

The standard version is two round cakes, resembling hamburger buns, around a white icing that's typically vanilla. Whoopie pies share some flavor similarities with black-and-white cookies. The icing can be tooth-achingly sweet and the cake portion can be dry and crumbly.

While believed to have originated in the South, whoopie pies have become synonymous with two East Coast regions -- Pennyslvania Dutch Country and Maine. If you want tradition, Labadie's Bakery in Lewiston, Maine, has been making the pies since 1925. 

It's difficult to believe a product has arrived when Williams-Sonoma

sells a dozen for $49 -- it's more like that idea has merely morphed

into bacon, whose five-year run is close to running

dry. Food historian Sandra Oliver gets it -- some food items don't

deserve a luxury re-invention.

"It's like making a peanut butter and jelly sandwich with almond butter. It's not meant to be fine cuisine," Oliver tells The New York Times.

Plus,

there's only so many ways to slice a whoopie pie before it becomes

something completely different. Cupcakes are versatile because the

icing and cake are components designed to be changed. When you start to

change the icing and cake flavors in whoopie pies, you end up with

something that is not a whoopie pie -- it's closer to a cupcake

sandwich on steriods.

Moreover, you don't go to Maine for the

whoopie pies. You go for the lobster. Likewise, you're chowing down on

pretzels in Pennsylvania Dutch Country. There's a reason whoopie pies

haven't gone national. They are a perfect regional dessert, eaten as

regularly as fried dough.

If you're determined to make your own -- here's a recipe. And when Trader Joe's theoretically arrives in Kansas City, the store will come stocked with whoopie pies. 

Tags: , , , , ,

Comments

Showing 1-1 of 1

Add a comment

 
Subscribe to this thread:
Showing 1-1 of 1

Add a comment

More by Jonathan Bender

Most Popular Stories

Slideshows

All contents ©2014 Kansas City Pitch LLC
All rights reserved. No part of this service may be reproduced in any form without the express written permission of Kansas City Pitch LLC,
except that an individual may download and/or forward articles via email to a reasonable number of recipients for personal, non-commercial purposes.

All contents © 2012 SouthComm, Inc. 210 12th Ave S. Ste. 100, Nashville, TN 37203. (615) 244-7989.
All rights reserved. No part of this service may be reproduced in any form without the express written permission of SouthComm, Inc.
except that an individual may download and/or forward articles via email to a reasonable number of recipients for personal, non-commercial purposes.
Website powered by Foundation