Friday, February 26, 2010

The next fleece craze is the Jacketfortwo: Clothes Whores

Posted By on Fri, Feb 26, 2010 at 10:00 AM

click to enlarge Shenanigans ensue with the Jacketfortwo
  • Shenanigans ensue with the Jacketfortwo
click to enlarge There is no escaping the Jacketfortwo
  • There is no escaping the Jacketfortwo

Clothes Whores: Enthusiastically examining Kansas City's sartorial shenanigans

The Snuggie is so last year.

Heather Searls, a bartender at The Brick and at Gusto Lounge's Topshelf, just created the Next Big Thing in goofy-ass, cold-weather wear: Jacketfortwo. It's a jacket that two people -- two people who can stand being very close to each other -- can wear at the same time

To be fair, it was Searls' dad, Dave, who came up with the idea last fall. "Everyone in my family leans toward the creative side, so we all sort of jumped in to help out," Searls says.  Her sister, Haley, made the pattern. Then, they contacted a family friend, designer Janay A, to perfect the prototype and crank out some samples. "When we saw the final product, we knew it was hilarious and functional, so we decided to go for it," Searls says. "My dad's a pretty funny guy."

click to enlarge There is no escaping the Jacketfortwo
  • There is no escaping the Jacketfortwo

The collaborators formed a clothing company called Maycomb's Finest in 2009, and they sell the Jacketfortwo online for $139.95, which includes shipping and handling. For now, it comes in charcoal, maroon, and turquoise. (Can't you see the potential? KU Jayhawks jackets! MU Tigers jackets! The Border War, all wrapped in fleece!)

Lest you think Maycomb's Finest is a one-hit wonder, "This summer we're going to be doing a few swimwear separates, and some T-shirts," Searls says. "The swimwear will be along the lines of the jacket -- silly but very functional. We're pretty excited about that."

As for promotion, Searls and the gang have big plans. "I'm trying to set up a Jacketfortwo Field Day. Think two-legged races, egg-on-a-spoon, that sort of thing."

Sounds fun, but we're really anticipating the first Informercial.
 

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