Thursday, March 11, 2010

Play with your food: The Reuben sandwich kit

Posted By on Thu, Mar 11, 2010 at 12:00 PM

Fat_City_kit_1_thumb_300x203.jpg
A deli in a kit!
Sometimes food manufacturers take their inspiration from the toy industry and create products that combine culinary ideas with playtime. In the 1960s there was "Shake-A-Puddin'" ("Milk and powder go in the cup, snap on the lid and then you shake it up!") and Space Food Stick, which had the consistency of Play-Doh and could be bent and molded into rings, bracelets or stick figures. And don't forget that fabulous edible science experiment: Jiffy Pop.

Other concepts are decidedly more adult. For instance, there's a Reuben sandwich do-it-yourself kit -- just in time for St. Patrick's Day.

That's right, the makers of Buddig lunch meats -- you know, those

tissue-thin meat slices sold in plastic bags in the supermarket

refrigerator case -- are marketing a 23-ounce box that contains four

sealed plastic packets of packaged premium corned beef (cut in

salami-like rounds for easy handling), four slices of Swiss cheese in

one sealed packet, four easy-to-squeeze packets of Marzetti thousand

island dressing and four 1.5-ounce packages of Frank's kraut singles.

No bread, though. You have to supply that yourself.

There are instructions on the box for preparing a real deli-style Reuben sandwich, including directions on buttering the bread and putting the sandwich on a hot griddle until the cheese melts.

In addition to all the family fun in making Reuben sandwiches together, the kit is actually quite economical. Most Reuben sandwiches in a restaurant average $6 to $10, but the Buddig kit sells for less than $9, making each sandwich a bargain at about $2.25.

The handy plastic container can be re-used for storing Lego blocks, Barbie doll clothes and Crayola crayons.

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