Monday, March 22, 2010

Trader Joe's to KC? Let the rumors begin anew...

Posted By on Mon, Mar 22, 2010 at 10:00 AM

click to enlarge traderjoe_s.jpg

It's become a pilgrimage of sorts -- driving to the St. Louis suburb of Creve Coeur to load up on cheap frozen meals, trail mix, and organic everything from Trader Joe's.

Kansas Citians are so obsessed with the grocery chain that a local entrepreneur has launched KC Grocery Service to ferry goods from St. Louis to Kansas City twice a month. 

And now one shopper making the trip has heard news that will likely rock you out of your Pop Tart-induced coma. Once again, Trader Joe's is rumored to be looking at the Kansas City market. Local blogger Meesha posted a series of Tweets this weekend about the chain's plans for Missouri:

Trader Joe's employees cofirmed [sic] that the next store will be in Kansas City -- March 20, 1:41 p.m. 

On Trader Joe's Web sites, the only new locations listed as coming soon are in Hollywood and Rancho Palos Verdes, California. I've put in a call to the marketing department and will let you know if that list is going to be expanded. But I wouldn't plan on filling my cart shortly.

The Kansas City love affair with Trader Joe's has been as one-sided as it comes. The Facebook petition launched last January to "bring Trader Joe's to Kansas City, Missouri" has over 7,000 fans -- but Trader Joe's isn't among those fans.

Sure, there have been flirtations -- Trader Joe's admitted that it looked at the area near 135th and State Line last April -- but odds are it has explored potential expansions in a number of cities similar to KC. There's a lot of frozen fish sticks in the sea.

Trader Joe's broke the heart of my predecessor, Owen Morris, and maybe it's time for the city to move on. Because the only way to get somebody to like you is to act just a bit uninterested. So be cool, people. We don't care if Trader Joe's ever comes to Kansas City. In fact, we'd officially like to take ourselves off the market -- we're no longer searching for a new grocery store love. We're deeply in love with the chains we have right here.   

[Image via Flickr: hyku]

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