Wednesday, April 7, 2010

Blanc captures burger title, celebrates with sliders

Posted by on Wed, Apr 7, 2010 at 2:00 PM

click to enlarge blanc.plaza_thumb_510x381.jpg

Butler didn't quite get there, but Blanc Burgers + Bottles scored one for the little guy by winning the Burger Business.com Burger Brackets.

"I was amazed at the strength of support that Blanc had from the start," says Editor Scott Hume.
 
Blanc bested a field of 64 burger chains from across the country, defeating In-N-Out Burger in the finals. The contest -- sponsored by the Web site devoted to burger news -- used Internet voting to advance "teams" each round. 

"This is just a lot of fun. It speaks to how much people like burgers

and how they have very different opinions about who makes the best

one," says Hume.

To celebrate, Blanc is offering $2 classic sliders at both its Plaza (4710 Jefferson) and Leawood (10583 Mission Road) locations from 3 to 6 p.m. through Friday. Charles Ferruzza's review of the new Plaza location runs in this week's print edition. 

Blanc had to work its way through a tough field, upsetting The Shake Shack before beating B Spot, Burger King, Johnny Rockets, Cheeseburger Bobby's and then In-N-Out in the final.

"A concept with two locations going up against a Burger King, you might not expect them to win. But it just shows that on top of the national chains, people have local favorites," Hume says.

Several other burger joints with locations in the Kansas City area were also in the contest. Five Guys fell to Carl's Jr. in the second round. Steak n' Shake lost to Hardee's in the first round. Smashburger fell to Jack In The Box in the Sweet Sixteen. So, Blanc has bragging rights, winning the second ever bracket challenge.

"For now they get a handshake and a job well done. I'm looking into a trophy," says Hume.

Could this mean a golden burger in Blanc's future?

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