Tuesday, April 13, 2010

After the Double Down, where does KFC go?

Posted By on Tue, Apr 13, 2010 at 10:00 AM

click to enlarge The Double Down is just part of the evolution of KFC.
  • The Double Down is just part of the evolution of KFC.

The Double Down is not a "new low" for KFC or a "disaster of a meal." It's simply the next step in its transformation into Taco Bell.

Although I've been known to review fast foods, I decided enough others in the media had braved the Double Down that I didn't need to add my two cents. In fact, there are so many mentions across food blogs that it makes me wonder whether KFCs were filled yesterday morning with food bloggers and journalists the same manner that The Daily Show's John Stewart suggested Chat Roulette was merely media talking to each other.

Sans the sodium and fat influx, I've been able to string together a few thoughts beyond "salty" and "meaty." My conclusion: The Double Down is the result of KFC being under the same roof as Taco Bell for too long. T-Bell's greatest strength is taking a series of ingredients and repackaging them into an endless number of drive-through-ready menu items. KFC is proving to be an excellent Padawan learner.

The Double Down is about portability, which is where KFC has placed the

bulk of its innovation the past several years. You can't eat a chicken

breast while driving, but you can probably manage a sandwich made of

two boneless chicken breast filets. This comes after wraps and snackers and the repackaging of boneless tenders.

What could possibly be next? Well, there are three legs in the Ken-Taco-Hut -- all owned by parent company Yum! Brands. KFC has slowly morphed into Taco Bell over the past five years, but that might just be a step on its way to becoming the chicken equivalent of Pizza Hut.

The pizza chain introduced

stuffed-crust pan pizza in 2009. Maybe 2011 can be the year of the

stuffed fried chicken. Just imagine the new Boneless Filet -- except with a molten

center of bacon and cheese.


Image via KFC.  


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