Wednesday, June 30, 2010

What's your food crush?

Posted By on Wed, Jun 30, 2010 at 9:00 AM

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Food porn is for the hardcore foodies. The ones who need to photograph their fix of gooey cinnamon rolls and rich duck-confit ravioli in a light stock. But what about the more chaste among us? What if food is less about being hardcore and more about finding new first loves?

For us, it's all about the food crush -- the moment when you discover there is only one food that you want to eat. 

The crush moment comes when you try something for the first time and wonder how you got along without it. For me, that was paletas, the Mexican popsicles that came into my life two years ago.

There's an initial period of infatuation that either waxes or wanes depending on how often you eat something and whether the quality remains the same. Some dishes experience the law of diminishing returns, where each subsequent iteration is slightly less satisfying. But the great ones blossom into something more meaningful.  

Food crushes inspire blog posts and phone conversations to confess to friends that you have a new dessert in your life. But when you're in public, you don't want anybody to know that you like pea shoots. So you'll scan the menu, pretending you're considering a different dish. But you and your server know it's just an elaborate dance.

And if a food crush is strong enough, you'll eventually find yourself trawling the web at all hours of the night hoping for a perfect glimpse of the dish. After all, food crushes are just the gateway to food porn. 

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