Friday, November 12, 2010

Red Lobster's 'Endless shrimp' ends Monday and new, cheaper menu items start Tuesday

Posted By on Fri, Nov 12, 2010 at 3:42 PM

click to enlarge Red Lobster's new maple-glazed salmon and shrimp
  • Red Lobster's new maple-glazed salmon and shrimp

Red Lobster, the budget-conscious seafood restaurant chain operated by Orlando-based Darden Restaurants Inc., is ending its "Endless Shrimp" promotion this coming Monday.

But on Tuesday, all 700 Red Lobster restaurants in the United States -- including the four locations in the Kansas City metro -- will roll out a new menu that's even more sensitive to budget-strapped diners.

A story posted online yesterday on the Nation's Restaurant News website reported that the popular dining chain will debut six new items on its dinner and lunch menus that "expand customer choices around the $13 to $17 entree price range. Red lobster typically runs an all-day per-person check average of about $19."

The Nation's Restaurant News article quotes Red Lobster's executive vice-president of marketing, Salli Setta, as saying: "We found that as the economy has taken a turn and people are eating out less often, it has become incumbent that we have a wide variety of affordable entrees on the menu."

The new Red Lobster menu items will include a New England lobster roll; Parmesan-crusted tipapia in two sizes (a half order for $12.99 and four more bucks for a full order); pecan-crusted jumbo shrimp with a maple-cherry glaze and toasted pecan-crumb topping for $13.99; maple-glazed salmon and shrimp, also topped with a maple-cherry glaze for $16.50.



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