First, humankind tackled lickable wallpaper. Now, we're moving on to edible cups. It seems the incredible food magic of Willy Wonka is soon to be in the hands of mere mortals.
The Way We See The World, a product design firm in New York City, has invented Jelloware, a biodegrable, edible cup in flavors meant to complement whatever you're drinking. The inventors are asking for $10,000 on the fundraising site Kickstarter to prototype and test their idea.
The cups are made of agar, a gelatinous substance often used as a vegetarian alternative to gelatin. Jelloware is vegan, in case you were worried. It's the same agar plate you used to conduct experiments in high school and that forms the base for a number of Japanese dessert fillings like red-bean jelly.
But since you wouldn't simply want to eat the agar you used in high school, the Way We See the World has flavored and colored the jelly cups. The initial flavors: lemon-basil (yellow), ginger-mint (green) and rosemary-beet (red). If the cups go into production, a name change may be in order, because it seems doubtful that Jell-O would allow cups to go to market that feature its name.
The idea of eating your cup would make for rapid clean-up at a party. Although it will be significantly less intimidating when a guy decides to eat his glass to show his toughness.