"Hey, Ken, is that a drink I can eat?"
"Yup. It's Tropolis -- the new fruit puree in a pouch that you squeeze into your mouth because chewing and popping the top on a can is too much effort."
The ad campaign might go something like that for Tropolis, a new fruit-puree drink-snack hybrid that PepsiCo is rolling out, according to an article in The Wall Street Journal.
Picture a Capri Sun sans straw and filled with pureed fruit and you've got the idea. Aimed at squeezing more fruit into kids' diets, the drinks are being test-marketed in the Midwest in January (no word yet on whether Kansas City is one of the test markets).
The fruit squeezies will be available in apple, grape and cherry to start, and they'll be marketed under Pepsi's Tropicana brand. According to the WSJ piece, the ingredients include "apple puree, filtered water, banana puree concentrate and three other kinds of fruit concentrate." So, something between apple sauce and apple juice.
And, thanks to PepsiCo, we have our new buzzword for 2011; the company says it intends to "snackify" the drink category.
[Image via Pop Sop]