Monday, February 7, 2011

Eminem strikes Super Bowl commercial gold with 'Imported from Detroit'

Posted By on Mon, Feb 7, 2011 at 3:02 PM

Detroit may be a city crippled by a severe economic downturns, government failure and crime -- and thus the subject of some serious jokes about it being a murder-prone hellhole -- but it's still a city at the heart of America. Its people are hardworking joes (and janes), and its cultural contributions are vast, including Motown, the beginning of punk, and one Marshall Mathers. So it may be initially shocking to see super-rich, super-controversial rap figure Eminem driving through Detroit's decayed and gloomy settings pimping a new luxury line for Chrysler, even if Eminem's connections to the city are deep.


The advertisement uses a snippet from Em's vindicating hallmark "Loose Yourself" to soundtrack Em's drive to his choir meeting at a historic theater, or something. The message is clear: Detroit, like its adoptive son Eminem, is setting itself up for a battle toward recovery and recognition. In a Super Bowl filled with shitty ads, the match of music, artist and subject makes this one a stone-cold classic.

And then there's this:

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