Schlotzsky's Deli must really love Kansas City. What remains to be seen is how Kansas Citians feel about Schlotzsky's new look.
The international franchise unveiled the results of a $15 million remodeling effort and a change in service approach yesterday, as part of its "Lotz Better" campaign. The four area restaurants are the first to debut the new color scheme and decor that will be part of a face-lift to the deli chain's 350 restaurants by the end of the year. In addition to new furniture and artwork, three area locations will also begin selling Cinnabon.
While the design is focused on circles, a nod to the chain's signature round sandwich, your meal will now be brought to your table after you order at the counter. The remodel is part of a huge growth plan for the franchise based out of Austin, Texas. Last April, Schlotzsky's announced ambitious expansion plans, hoping to double in size by 2015. Kansas City was identified as one of the key markets for the franchise with hopes that 16 new locations could open in the next (now) four years.
You can visit any of the rebranded Schlotzsky's at 6350 Johnson Drive in Mission, 12071 Metcalf in Overland Park, 12221 S. Strangline Road in Olathe, or 9300 N.E. Barry Road in Kansas City. All of the locations, with the exception of the Olathe store, now sell Cinnabon products.
Are a restaurant redesign and a new approach to service enough to get you into a Schlotzsky's Deli?
[Image via The Kansas City Business Journal]