The boycott of Fox
News blowhard Glenn Beck has reached Columbia, Missouri. Columbia College is dropping radio ads from Beck's radio show in Chicago, according to StopBeck.com.
StopBeck's website says it reached out to Columbia College and "kindly requested that they take the responsible action by refraining
from financially supporting Glenn Beck's vitriol." The college obliged. In fact, CC didn't even know it was advertising on Beck's show.
Columbia College issued this statement to StopBeck:
The previous media buying company did purchase time on the station on behalf of Columbia College. However, it needs to be noted that he bought commercial time on a broad rotating basis that could run from 9 am to 5 pm. He did not specifically buy the Glenn Beck program. Because of the rotation of the Columbia spots, some of our messages ended up in the Beck show. We were not sponsors of the program in any way and did not specifically buy his program.Bad media-buying company! Bad!
To address this situation in the future, we have instructed the station not to run any Columbia College spots during the Beck program. It is our policy to avoid controversial radio and television programs for our clients where listeners and viewers might be offended.
Be assured that Columbia College did not intentionally buy the Glenn Beck program in the past as it was part of a commercial rotation.