What drink best complements a rock show? That's right: It's whiskey! The golden-colored liquor that never lets a person down. It's great alone, mixed or when served from the bar's tap.
Yeah, that's right. I typed tap.
The Union of Westport (421 Westport Road) is now serving whiskey on tap. I talked with Justin Norcross, the Union's general manager, to find out more about this newfangled way to serve whiskey.
The Pitch: What gave you the idea to serve whiskey on tap?
Justin Norcross: We serve a lot of whiskey in
our bar, and it becomes tiring to lift bottles and turn them upside
down. We thought that if we could simply pull a handle and fill a glass,
we'd have more time for smoke breaks. We currently have our R&D
team working on eradicating the need for a glass.
Who orders it? And what's their mental state after having a few, typically?
They become more interesting, more clever and better looking ... as long as everyone else is drinking as well.
What's the serving size?
The pour begins with desire and is stopped only by self-control, traditionally 1.5 ounces.
What whiskey is on tap, exactly? How much does it cost?
We're starting with Bulleit Rye and charging $5 per serving. We
can set the price so low because we're serving so much of the stuff.
Do people typically get it mixed with something or order it alone?
Bulleit Rye is really, really good on its own but also makes a fantastic Horsefeather or Manhattan.
What have been patrons' reactions to having it available? Band reactions? Excitement? Confusion?
Usually the phrase "whiskey on tap" needs to be repeated a few
times before it registers. When it does, yes, shock, confusion and
total elation are the typical -- and appropriate -- reactions