Tuesday, May 31, 2011

What's the most that a restaurant should charge for a Coke?

Posted by on Tue, May 31, 2011 at 8:30 AM

You're going to need more than $1 for this Coke.
  • You're going to need more than $1 for this Coke.

Soft drinks are like concessions for restaurants because our addiction to a bit of colored corn syrup can help an establishment's struggling profit margins. But the line between gouging and gorging is a fine one. 

Serious Eats recently stumbled into a $5 bottle of Mexican Coca-Cola at David Chang's Duck Lunch in New York City. (Last week, chef Alex Pope talked about the morning he spent at Chang's Momofuku.) That's $5 for a bottle that you carry from the counter to your table. Stadiums, bars and airports are exempt from the discussion, but what's the most that a restaurant should charge for a Coke?

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