Tuesday, August 30, 2011

You don't have to play hard to get, In-N-Out

Posted By on Tue, Aug 30, 2011 at 9:35 AM

Just get the lights on, well do the rest.
  • VisitRenoTahoe.com
  • Just get the lights on, we'll do the rest.
I don't know if you're worried about being rejected. Or if you've been burnt by a bad municipality in the past. But the truth is, In-N-Out, you don't have to play hard to get with Kansas City.

I get that you don't want to come right out and say you're moving here. That's probably why Jeff Russell, your real-estate manager, told the Fort Worth Star-Telegram that a potential regional distribution center "would support expansion into Texas and possibly into neighboring states."

But we're about as easy a burger-eating town as you're going to find. We don't want frills. We don't want gimmicks. We just want a proper burger, the way you've been making them for more than 60 years.

I've already made the case that we're right within the limits of your potential distribution range. And besides being a burger mecca (see the business plans of Smashburger, Five Guys and Runza), we just ranked sixth in the country's consumption of fast food. You think we're not ready for a fresh, cheap burger? Come check out Town Topic during the business lunch or at 1 a.m. on a Saturday morning.

So let's quit talking about mights or possibilities. Instead, let's get to the part where you sell burgers and we eat them with startling frequency. It's gonna happen, In-N-Out. The sooner you stop pretending, the sooner we can change our Facebook status and make this permanent. We're ready to be in a relationship. Are you?

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