Monday, January 30, 2012

Americans will yield to our sugary, gordita masters

Posted By on Mon, Jan 30, 2012 at 9:30 AM

The unholy progeny of Cinnabon and Taco Bell.
  • Eater
  • The unholy progeny of Cinnabon and Taco Bell.
We American eaters may be collapsing under the weight of our own appetites, yet up until now, we've been fat but functional. Taco Bell may be ending the gravy times, however, with its foray into breakfast, aka FirstMeal.

Taco Bell won't go it alone when it comes to breakfast. The chain has enlisted the help of Johnsonville, Cinnabon and Seattle's Best to provide sausages, Cinnabon Delights (the frosting is on the inside) and coffee, respectively. FirstMeal will consist of burritos, wraps, inside-out cinnamon rolls (picture above) hash browns and coffee drinks. The new menu rolls out in 10 states (Missouri and Kansas are not among the initial test markets) with a possible nationwide launch by 2014.

More important than the existence of the grande skillet burrito may be what this move signifies. The last obstacle to us letting ourselves truly go was the potential that we would have to walk from Taco Bell to Cinnabon to get both options on our food-court tray. With the wall coming down between cinnamon rolls and Gorditas, it's time we yielded to our dual masters of sugar and fat. So let us say with one voice, "We're here and we're hungry," while we can still fit through the doors of our homes.

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