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Royals Book Guy
There is no way to sugarcoat the Royals' home record to start the season. They were the first team since the 1918 Yankees to lose their first 10 home games. And during the club's 11th consecutive home loss, on April 23, a fed-up fan sitting in the $240 Crown Club seats behind home plate had seen enough. With the team down 4-1 in the eighth and ninth innings, the fan began reading a David Baldacci novel (possibly Zero Day). TV cameras picked up the bookworm, and Royals Book Guy was a thing. A fake Twitter account followed, and the Royals had another visual representation of fan frustration.