The biggest criticism of our increasingly technical world is that social media, information overload and our inability to unplug is gradually destroying our ability to be civil. In designing a marketing and sales scheme that is dependent on the people in your own neighborhood for whether you can access a product, Google has made it so that a given part of the city has to band together to increase their bandwidth.
Trying to get a critical mass of your neighbors to participate in a home-association event is like saying the Spin Doctors are going to sell out the Sprint Center; it's not happening. But convincing 10 percent to sign up alongside you for super-fast Internet....well, you might actually start talking to the guy who lives next to you. That's where Google has us because, as Milo Medin (the VP managing the Google Fiber project) explained, this isn't just about doing awesome stuff; it's about doing awesome stuff together.
And that may be the very genius of Google Fiber. You don't get access unless you accept the view from Mountain View that this isn't just the Internet. It's the future.