Wednesday, January 30, 2013

Boulevard is the official craft-beer sponsor of Sporting KC

Posted by on Wed, Jan 30, 2013 at 10:28 AM

Sporting KC doesnt always drink craft beer. But when it does, its Boulevard.
  • Boulevard
  • Sporting KC doesn't always drink craft beer. But when it does, it's Boulevard.
Sporting Kansas City may be losing Kei Kamara, but fans and team officials can find some liquid comfort in the latest news this morning. Boulevard has signed a five-year deal to be the official craft-beer sponsor of Sporting KC. Boulevard will be the title sponsor of the members' club (adjacent to the Members' Stand), henceforth known as the Boulevard Members' Club.

Boulevard debuted its beer backpacks at Sporting Park last season (they were also deployed for Opening Day at Kauffman Stadium last year). Sporting's Chief Marketing Officer Andy Tretiak promised some "cool new programs for the upcoming season." I've got a call into Boulevard and will update this post with what that means for fans at Sporting Park.

Boulevard's director of marketing, Jeremy Ragonese, says Boulevard will build upon the seasonal release parties it held in the Members' Club last season. And while it is still being determined if the beer backpacks will return, Boulevard intends to bring its new partnership out into the community in addition to the park.

"Wherever fans congregate to watch Sporting games, we want to make sure they see the association between their hometown brewer and their hometown team," Ragonese says.

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