Wednesday, June 26, 2013

Sara Lee has its own Twinkie knock-off in a store near you

Posted By on Wed, Jun 26, 2013 at 12:48 PM

No, its not a Twinkie...its a knock-off!

If it looks like a Twinkie, feels like a Twinkie and tastes like a Twinkie...is it a Twinkie?

Here's the deal: You can wait until July 15 for the original Twinkie to return to store shelves (the bankrupt Hostess now has new owners, as Jonathan Bender reported yesterday) or you can find, right now, an upscale knock-off - the Sara Lee version - sold in tasteful, shiny 12-ounce boxes - they look like gift boxes - each containing eight cellophane-wrapped fluffy loaf-shaped cakes injected with creamy white filling.

The Sara Lee Golden Creme Cakes are pillowy-soft and rich in high-fructose corn syrup, propylene glycol monostearate, sodium aluminum sulfate, sorbitan monostearate, and polysorbate 60. Each of the creme cakes contains 6 grams of fat and tastes pretty darn close to the Twinkies I remember eating as a child. (The Hostess Twinkie in recent years seem to have had a disturbing oily sheen).

Oh, and the Sara Lee Golden Creme Cakes look exactly like a Twinkie!

This isn't the first major food company to jump into the void left when Twinkie production ended last year with the official closing of the Hostess brand.

The Tennessee-based McKee Foods, which manufactures the long-popular Little Debbie brand, introduced Little Deb's spin on the Twinkie-style cream-filled yellow sponge cake, Cloud Cakes, two years ago. A box of Cloud Cakes is comparably priced to the Sara Lee variety, but you get an extra two in each box.

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