Tuesday, August 20, 2013

Organized Chaos is fusion food on four wheels

Posted By on Tue, Aug 20, 2013 at 7:00 AM

The green-wheeled Organized Chaos food truck is ready to get rolling.
  • Facebook: Organized Chaos
  • The green-wheeled Organized Chaos food truck is ready to get rolling.
It's fusion food on four wheels. Organized Chaos, a new food truck from Bret Coker and Marissa McWilliams, is closer to being up and running, thanks to a successful Kickstarter campaign that just ended last Friday.

The life and, now, food truck partners are ready to unleash their banh mi and shrimp po'boys. The Fast Pitch caught with up Coker via e-mail to find out how soon Organized Chaos can, well, organize the chaos.

The Pitch: I know you're already catering. When you do expect to be rolling? And have you thought about a route or stops?

Coker: We anticipate being rolling around the beginning of September. We are going to focus on the Kansas side of the state line for the remainder of this year and will look to expand our routes into Missouri starting next March.

We are currently doing private parties and block-party-type events as we continue to master the quirks of working in a truck and in tight quarters. We have been contacted about doing different festivals this fall and are in the process of nailing down a few of those. By mid-September, we will be doing corporate lunches on the Kansas side and hope to be involved in First Fridays starting October.

Which dish are you most excited for people to try?

The banh mi has been the most liked and recommended sandwich. It is Vietnamese meatballs with pickled veggies and a Sriracha mayo. It is my favorite sandwich and one that isn't readily available in Kansas City. That I think is the one I think people will really like. It has a very nice balance of heat, crunch and flavor.

What led you to decide to launch the truck?

Owning and operating a food truck has been a longtime dream of Marissa's. We had plans and hopes of opening one when we sent the kids off to college in 10 years or do. We were planning on moving to Colorado and giving it a go out there. Since life is funny, we came across a great opportunity to jump-start our dream and launch now in Kansas City.

So about a year ago, Marissa started working on recipes, and we started working on a concept and business plan. We were offered financial backing based off our business plan and concept. We then found a great truck for a great price down in Wichita, made an offer and Bob's your uncle, we owned a food truck. So the timing of the launch was dictated by circumstances, but the dream and the idea has been there for years.

What's Marissa's role versus your role?

Marissa is the face of Organized Chaos. She runs the Facebook page, and I run the Twitter account. Marissa is the driving force behind the menu. She developed every recipe and through trial and error perfected each component of every sandwich. She is definitely the creative force behind our menu as well as the colors and design of the truck.

I have taken the business side of the truck as my biggest part. I am working on scheduling events, marketing, catering, and plan on working the truck on a daily basis. Marissa, until the day that we can afford for her to work the truck full time, will be working the truck at events and festivals in the evenings as well as weekends.

An early version of the Cuban sandwich.
  • Facebook: Organized Chaos
  • An early version of the Cuban sandwich.
How do you see your food-fusion sandwiches fitting into the dining/food-truck scene?

We think they will fit perfectly. We sell and create sandwiches that may be difficult to find in Kansas City. A banh mi, a Cuban sandwich, tequila chicken, shrimp po'boy, Thai chicken on flatbread, and a steak sandwich will all be featured on our menu. We will also feature specials on a weekly basis and adding seasonal food when weather dictates a change. We also plan to stand out by being customer-driven. We want feedback, comments, suggestions, crazy ideas thrown at us, and we will respond to all of them in our own unique and humorous way via social media and in person at our events. We will also try and accommodate as many of those suggestions and crazy ideas as we can.

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