The Pitch received a press release yesterday from the Chicago-based Sanderson & Associates with an announcement: Erbert and Gerbert's, a Wisconsin-based sandwich chain, "is expanding to Kansas City and is planning to open seven locations within the next 3 years."
Any new restaurant chain moving into the Kansas City market is news, but according to Sanderson & Associates account executive Erin Hudec, there's no local franchisee yet, and no first location site has been chosen. So why make the announcement now?
"We're trying to build excitement," Hudec says.
So start getting excited, Kansas City. The expanding chain, which started 20 years ago, has locations in Texas, Colorado, Illinois, Michigan, Alabama, Wisconsin and Minnesota and offers submarine-style sandwiches, some with vaguely sexual names: the Erupter (Buffalo chicken and blue cheese), the Titan (pesto-mayo turkey), Comet Candy (ham and roast beef), Jacob Bluefinger (avocado), and - of course - the Boney Billy (turkey).
If the sandwiches don't excite you, perhaps the sandwich names will.