Thursday, January 2, 2014

Orange Box owner Scott Welsch opens new orange-colored restaurant

Posted By on Thu, Jan 2, 2014 at 1:13 PM

click to enlarge Yes, the building at 240 East Linwood is boxy and orange. But Scott Welsch isn't sure he'll name it after his former restaurant, Orange Box.
  • Yes, the building at 240 East Linwood is boxy and orange. But Scott Welsch isn't sure he'll name it after his former restaurant, Orange Box.





UPDATE: Scott Welsch decided, this afternoon, to call his new restaurant Orange Box. The original post follows.

Scott Welsch, who closed his 16-month-old lunch-only restaurant, Orange Box at 2700 Jarboe, in August, will open his new restaurant on Monday.

As of today, that new venue at 240 East Linwood (formerly occupied by the Jericho Cafe) has no name. Welsch says it might be called Orange Box, but there are legal issues to be worked out. So he's contemplating other names for his new business, located directly across the street from the Costco store.

One of the things that intrigued Welsch about the space at 240 East Linwood (the site of the original Lamar's Doughnuts) was that the building was already painted orange. More of a pumpkin shade, really.

"But it does really look like an orange box," says Welsch, who adapted the name for his first restaurant from a childhood memory: "A woman, like a surrogate  grandmother to me, had an orange recipe box and she would take it down when I would visit, and we would make something together."

Welsch will be serving a limited menu of lunch items when the yet unnamed joint opens next week. And none of the dishes still listed on the Jericho sign (which served both Middle Eastern favorites and patty melts) are on his list.

click to enlarge Scott Welsch has turned the former Jericho Cafe in midtown into his own small dining spot. Hopefully, he'll have a name before Monday.
  • Scott Welsch has turned the former Jericho Cafe in midtown into his own small dining spot. Hopefully, he'll have a name before Monday.

"I'll be serving French dip sandwiches, Buffalo chicken sandwiches, fish tacos and pulled pork," Welsch says. 

The venue will seat only 15 people; Welsch believes that much of his business will be carryout. The winter hours will be 11 a.m.-3 p.m. Monday through Friday.

"If the business is good," Welsch says, "I'll open on the weekends during the summer."









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