Monday, February 3, 2014

Kansas City finds a way to win the Super Bowl: sitting on the couch and watching it

Posted By on Mon, Feb 3, 2014 at 11:05 AM

Kansas City was the best in the country on Sunday for relaxing on the La-Z-Boy with cold longnecks and guacamole dip while taking in some football.
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Undaunted by a Chiefs playoff disappointment last month, Kansas City scored the highest market television ratings for last night's Super Bowl.

Fox last night broadcast former Chiefs division rival the Seattle Seahawks whipping the feckless Denver Broncos, 43-8.

Early reports from Fox show that Kansas City ratcheted a 58.1 overnight rating for the Super Bowl (which means 58.1 percent of television households in the market watched the boring big game).

That's even higher than ratings for Seattle (56.7), Denver (51.4) or the entire country (47.6).

It's worth noting that ratings are a nuanced measurement to track who's watching what on television. While Kansas City led all markets in ratings (the percent of households with a TV tuned to the game), the city fared less well in share (which measures the percentage of televisions in a market that were turned on and were tuned to the game). Kansas City's share was 78 percent, which means that 22 percent of televisions in town that were actually on last night were tuned to some other program, like the Puppy Bowl. By comparison, Seattle's share was 92 percent.

Nevertheless, congratulations, Kansas City. You're the Super Bowl couch-potato champions.

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