Wednesday, January 28, 2009

Trader Joe's petition surges past 3,000

Posted by Owen Morris on Wed, Jan 28, 2009 at 12:03 PM

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You want the good news or the bad news first?

Good news is that yesterday's Bring Trader Joe's to KC post helped push membership in the group to a couple hundred people above 3,000. Not only does that mean that Kansas City has bettered Nashville's petition numbers (suck it Nashville!) but, according to my unscientific calculations, Kansas City has passed Austin, Texas and become the biggest TJ petition group on the Web. 

Bad news is that a Trader Joe's didn't miraculously ascend from the heavens upon a chariot made of gold and set up in Kansas City, Missouri. In fact, Trader Joe's appears to be giving KC the brush-off. I called the top marketing person at Trader Joe's twice yesterday and got no response.

Web group founder Rachel Perry Hanses is asking people to twitter Trader Joe's. And you can always request a location online. A squeaky wheel gets a grocery store -- just ask downtown.

And to answer a question in several comments yesterday about why Kansas City needs a Trader Joe's. Let's face it: Kansas City doesn't really need another grocery store. But to keep attracting those young adult professional types that cities so desire, they have to give these people stuff they like. Quality grocery items at dirt-cheap prices in an eccentric environment are loved by young professionals, old professionals, non-professionals and just-plain-poor-asses like me. That, and two-buck chuck.

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I used to work for a local brokerage branch of a property development firm, and one of our brokers was trying HARD to get TJ's to come to town. They won't do it because of the reason given by Judy above.

They want to open at least 2 stores (optimally 3), and stradle the state line, but because of Kansas liquor laws not allowing them to sell wine/beer in Kansas grocery stores, they can't do that.

Now that the liquor laws might be changing in Kansas, I wonder if theyll find a way to open here in KC. Guess we'll have to wait and see!

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Posted by Faith on January 30, 2009 at 10:12 AM

I've been discussing this with their corporate off and on for about 3 years now. Bottom line is, they're opening stores as fast as they can/care to, they have a very set demographic that they look for and we ain't it and "don't call us, we'll call you."

I asked if petitions or letter-writing (twittering, Facebook groups) had any bearing and the answer was a definite "no."

I think part of the problem is that they don't seem to 'get' the State Line opportunity. JoCo has the $$ but they can't sell wine there. They just need to go in on the east side of state line but they don't need our money so why bother? At this point I would be tempted to boycott them if they did come here. Their corporate arrogance has really rubbed me the wrong way and I have noticed a decline in their products in the SoCal and Chicagoland stores over the last few years.

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Posted by Judy on January 30, 2009 at 7:14 AM
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