Monday, February 2, 2009

Chipotle just another chain

Posted by Owen Morris on Mon, Feb 2, 2009 at 10:15 AM

chipotle_cheaps.jpg


I know I shouldn't but every once in a blue moon I go to Chipotle. Usually late at night when I'm by myself, tired and I don't feel like having a sit-down dinner for one nor do I feel like going through a drive-through.

Saturday night was one of those nights. I went to the Chipotle by my house and ordered a barbacoa burrito, chips with salsa and a drink. I've gotten it several times before but now was a little shocked to see the register ring up above $10. When I ordered it in the past, it was always under $10.

So Chipotle raised its prices, nothing wrong with that. That's the way business works. But if the company is going to charge me more, I expect the same serving size.

What I received was instead a very big rice and bean burrito with very

little meat. I didn't measure it but it was below a four-ounce portion

size of barbacoa. Alarm bells started ringing in my head. Of all the

costs on a Chipotle burrito, the only significant one is the meat. The

tortilla, beans, lettuce and salsa costs pennies. Sour cream and cheese

may cost a dime each but no more. In essence what you're paying for on

a burrito is the meat and when burritos have little meat, there's a

problem.

I am not the only one who's encountered these problems. After my meal, I did some sleuthing and found a popular blog basically reiterating my experience.

A few weeks ago, when the employee dropped about 3 pieces of chicken on

my bowl, I asked him for more (not "double" meat, just the appropriate

amount for a single serving). He put more on for me but then said, "I'm

really not suppose to do that, they have cameras watching us."

In

addition to the above scary statement, the more research I've done on

Chipotle, the more irksome things I've discovered. The

chain brags about sustainability and healthiness but after spending 10

minutes trying to find nutritional info on its Web site,

I gave up. Turns out they do list but only under the FAQ section and

only in pdf form. (For a better Chipotle nutrition guide try the

independently run ChipotleFan.com.) Then there was this tomato farmers holdout from a few years ago.

Chipotle is a chain but it felt different from other chains. As the

company grows and more stores appear, it's quickly losing its coolness

luster. Meat thing aside, considering nearly every local Mexican

restaurant throws in chips for free and it's hard to justify going to

Chipotle over a local joint on price reasons. Next Saturday, if I get

the quick-Mex urge expect to find me at Pancho's on Main Street.

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Burrito bros is bad and has no flavor. I wouldn't eat there again. It was a weak version of a bad taco van

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Posted by chico on 02/25/2009 at 2:45 PM

Burrito Bros is good, but only open for lunch. Chipotle is the only place at this point that makes you pay for chips. Moe's and Burrito Bros both give you chips, so does Baja Fresh which is no longer in the metro.

On the meat thing, I think it totally depends on the time of day and how busy it is. I just had lunch there and got a small portion all around, not just meat. But if I go to the one by my house, they always hook me up.

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Posted by Chimpotle on 02/02/2009 at 12:18 PM

Haven't been, but apparently Burritos Bros. in the City Market is a very good, locally owned version of Chipotle. Don't think they are open late, though.

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Posted by DLC on 02/02/2009 at 10:18 AM
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