Wednesday, February 4, 2009

Fat City predicts the future

Posted by Owen Morris on Wed, Feb 4, 2009 at 11:00 AM

carnac_the_magician_thumb_250x247.jpg

Not really. It's just that yesterday, Fat City mentioned what every coffee connoisseur on a budget already knows: Eight O'Clock Coffee is the best in the six-dollars-and-under range.

Today Consumer Reports decided to confirm that, and throw in a dis or two at Starbucks as well.

Consumer Reports tested 19 popular store-brand ground coffees, including the usual suspects like Folgers and Maxwell House but also premiums such as Starbucks and Peet's Coffee.

In a blow to snobby coffee drinkers everyone, Eight O'Clock Coffee beat the rest. "At $6.28 per lb, it topped the taste tests and cost less than half the price of brands including Gloria Jean's and Peet's."

I've never really thought that much about Eight O'Clock's flavor, but Consumer Reports' researchers did. They describe it as a "complex blend of earthy and fruity, with a bright, pleasing sourness."

There is a flaw with the study. It only tested Colombian blends, and Colombian blends never have the flavor differences you get with French roasts. The stronger the roast, the bigger the difference between good and bad beans and frankly, Colombian is a weak roast. 

Starbucks finished fourth but that's the least of the its worries. Things have gotten so bad that the company is turning to value meals. [Me faking shock by putting hand over mouth.]

Not only that but now Perez Hilton is the one breaking Starbucks news. Things have really gotten out of whack. Maybe the the chain should switch to Eight O'Clock Coffee.

Tags: , , , ,

Comments (1)

Showing 1-1 of 1

Add a comment

I'm surprised Eight O'Clock coffee did so well in that taste test... I've found that their coffee leaves a sour after-taste in my mouth

report   
Posted by Joe on February 8, 2009 at 8:39 PM
Subscribe to this thread:
Showing 1-1 of 1

Add a comment

Latest in Fat City

Slideshows

All contents ©2012 Kansas City Pitch LLC
All rights reserved. No part of this service may be reproduced in any form without the express written permission of Kansas City Pitch LLC,
except that an individual may download and/or forward articles via email to a reasonable number of recipients for personal, non-commercial purposes.
Website powered by Foundation