Not to beat a dead-horse about Eight O'Clock coffee, but it was nice to see it get some press this week and beat out Starbucks. But what drove me to buy it in the first place a couple odd years ago was not the fact that it was getting lots of accolades (it wasn't) but that it had the coolest package among the cheap coffees.
Packages of Eight O'Clock coffee look retro -- not in a forced way but in an organic way, as if that's just the way the package has always looked. In fact, the colors and style have been updated slightly over the past 50 years but the packaging essentially has the same themes.
as if Eight O'Clock coffee is throwing its 150-year history under the
bus. Gone is the font (how do you get rid of that font!) and bright
packaging to be replaced by black packaging with a generic mug -- or a
package that looks like it's a Target brand. They both are vastly
inferior to the original. So please, Eight O'Clock coffee,
give fans an option to choose the
traditional packaging. It may not be new, but it is comforting.
Also,
if you're really into packaging makeovers, Nestle is also
running a Web site to help choose the design of for the new boxes of
Goobers, Sno-Caps and Oh Henry! candy. That site is Adeliciousdilemma.com and, unlike Eight O'Clock coffee, you don't have to jump through hoops just to vote.
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