Monday, February 9, 2009

Subway expands $5 menu

Posted by Owen Morris on Mon, Feb 9, 2009 at 11:00 AM

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It's as if Subway is just messing with potheads now. Shortly after announcing they were firing-then-keeping sinner marijuana smoker Michael Phelps as a spokesperson, Subway announced it's expanding its $5 foot-long menu from eight sandwiches to twenty.

In a promotion starting today and running until March 29, Subway is offering any regular sub at $5. Regular sub means any sub without double meat or premium sub like Philly-cheese-steak or chicken and bacon ranch.

Actually, this promotion isn't meant to deal with any Phelps backlash as much as it's a strike against competitors. Early this year, Quizno's announced it was selling 20 subs for under $5 and Subway took the ads to heart.

Quizno's had lowered its price on 37 sandwiches due to the original Subway $5 promotion. How low either chain will go is anybody's guess. With two chains engaged in sandwich wars, the winner is the customer. Except, of course, if you like quality. Then the winner is still local delis like Grinder's or the Mixx.

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