I was hoping the krispies would have a larger
snap, crackle and pop, but it's the opposite. Jumbo Krispies aren't a
cacophony but a whimper. I had to practically put
my ear into the bowl to hear the familiar noises. Even though the front
of the box includes the famous cartoon characters Snap, Crackle and
Pop, it's no coincidence that those three famous words are nowhere to
be found.
The large
crisps are airy instead of compact like the originals. Also, I was
expecting a slightly sweeter version of the cereal; instead Jumbo Krispies is sweet almost to a
fault with a buttery brown sugar flavor more than honey. There's nothing reminiscent of the familiar Rice Krispies, probably because it's not made
out of rice but those darn multi-grains. It's sacrelige to call
something a krispie and not make it out of rice. If I were a
cerealologist, I'd classify Jumbo Krispies in the Cap'n Crunch family.
Not that the target customer is going to care. Judging from the first
commercial I saw for the Jumbo Krispies yesterday, the consumer wears
diapers and says goo-ga a lot. The consumer also likes to eat a lot
with his/her hands and the original Rice Krispies are too small to do
that, even for baby hands. Which brings up a scary thought: In 20 years
when we're all old fogies, we're going to be talking about the
superiority of the original Rice Krispies while our whipper-snapper
grandkids shake their heads and eat the sweet Jumbo Krispies they grew
up with.
Showing 1-2 of 2
I saw their commercial, where the mom is putting them on the highchair for the baby. They are obviously trying to get in on the market that Cheerios has cornered for baby's first finger food. BUT! Cheerios is famous for not having much sugar (1 gram per serving), which is something you should be interested in if you're feeding it to your baby. Jumbo Rice Krispies? 8 grams. Also of note: they are made with honey, which shouldn't be given to kids under the age of one.
like
dislike
