Saturday, March 28, 2009

Italian chefs give pizza vending machine the evil eye

Posted by Charles Ferruzza on Sat, Mar 28, 2009 at 6:46 PM

resized_pizza_thumb_200x150.jpg
Flickr: mquest foto

Earlier this month, I posted a piece about the latest culinary innovation in Italy: a vending machine that creates a pizza pie from scratch in three minutes.

The most recent update on this story: Italian chefs are highly insulted by the machine. Reuters reports that Pino Morelli, the representative for the Association of Italian Pizzerias, calls the new machine "a toy."

"Perhaps it will find a niche overseas," Morelli says, "but Italians are born with pizza: their mothers feed it to them as babies. They understand it."

I'd like to taste a pizza made from one of these machines, although I don't have high hopes -- I still think vending machine coffee is terrible. But the concept of the machine made me think of other weird vending machine ideas. According to an article in the Smithsonian Magazine, the first recorded reference to a vending machine dates back to ancient history: Hero of Alexandria, a mathematician who lived 10-70 A.D., created a machine that used levels to accept a coin and then dispense a squirt of holy water.

I vaguely remember seeing, as a kid, a vending machine that made "fresh" milkshakes -- at least one company manufactured these in the 1960s -- but I can't remember what the milkshakes tasted like. Hopefully better than vending machine coffee.

 

 

 

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nice, really nice!

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Posted by frobiasistord on April 17, 2009 at 9:41 AM

I just can't imagine a vending machine with the capability of deep-frying french fries to order. But,then again, modern technology continues to amaze me. I'd be up for a vending machine selling hot baked potatoes and freshly-made beignets.
I wish I felt all pizza was good. It's not.

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Posted by Charles on March 30, 2009 at 2:01 PM

I remember getting french fries from a vending machine at a campground in Spain and marveling at the magic that must have been held inside. They were pretty good too - hot, fresh, crispy, salty. Not amazing, but better than the fries that sit under the heat lamp at fast food places.

I'd love to try vending machine pizza. From Neapolitan to Totino's, pretty much all pizza is good. :)

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Posted by Amy on March 30, 2009 at 11:12 AM
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