Monday, April 6, 2009

Does Pub-Corn really pop?

Posted by Owen Morris on Mon, Apr 6, 2009 at 11:30 AM

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Two weeks ago Charles Ferruzza wrote a post on Cary Silverman, a young local entrepreneur. Silverman is the inventor and promoter of Pub-Corn, the alcohol-flavored (but non-alcoholic) popcorn that has gained quite a bit of online buzz.

After Charles' post appeared, Pub-Corn e-mailed me and asked if I'd like some samples. Not being one to turn down anything alcohol-related I said youbetcha, and this weekend my Pub-Corn package finally arrived. I decided the only appropriate place to try it out would be a setting that already had copious amounts of popcorn and beer. Fortunately, a co-worker was hosting a screening of Wrestlemania XXV.

 I showed up with Pub-Corn in three flavors: Irish cream, beer and pina colada.

I was expecting a cheese-popcorn-like powder coating, but the

flavors are kept on the popcorn with corn syrup, much like caramel corn.

The pina colada is the company's best

seller and was the most popular one at the party, which unfortunately

isn't saying much. "It's like a pina colada but then the aftertaste

comes on... and OK, that's a major after-taste," one wrestling fan said.

I thought that was

harsh. I'm a fan of the pina colada Jelly Belly, and found the flavor to be similar. There are definitely coconut and pineapple-like flavors

with this popcorn. The problem is coconut and pineapple aren't two

things people really want on the popcorn. They were more interested

in singing the "do you like pina coladas" song.

There was more enthusiasm for beer popcorn and results were unanimous: Everyone agreed it wasn't as bad as they thought it would be. "It tastes like beer, sort of," said one

taster. "Yeah, it does take like beer but it's just not

very good," said another. "It's interesting but one is enough," said a third. The main problem was the smell. It was like covering

your nose with a saltine cracker and then smelling an open beer can

that's been sitting in the sun a couple of days.

The worst Pub-Corn flavor, by far, was Irish cream. "That's like a sugar

booger lept into my mouth," said one participant, only half joking. "I

do not care for that one," said another person who had called the other

two flavors interesting.

I enjoyed people's comments but they were there to watch wrestling, not critique snacks. I knew the real test of Pub-Corn would be the next two hours. As we all

watched grown men in tights beat each other senseless, the three

flavors sat on a middle coffee table with other snacks. And sat and

sat. While people would refill chips or cookies or regular popcorn,

nobody once touched the Pub-Corn again.

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This was hilarious!

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Posted by Charles on April 6, 2009 at 4:17 PM
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