Quick! -- explain in 140 characters why Pizza Hut should pay you to post Twitter updates all day.
My answer looks like this: @pizzahut the hut is funky fresh yo. I'm more personal than a pan pizza w/ as much spice as your sausage. Plus I got madz tweet skillz.
(136 characters)
Sadly, it looks like my Tweet will go unnoticed. I am not allowed to apply for the very real full-time paid "twinternship" the company is offering. It's available only to some quick-fingered undergraduates.
Pizza Hut will some college kid a "salary competitive (with other Twitterers)" to maintain Pizza Hut's Twitter account. On the downside, the job is located in Dallas.
The intern will also "monitor
social media for pop culture news ... of interest to loyal
Pizza Hut fans" and "collect
and share insights and experiences while working for Pizza Hut through
social and interactive media: Blogs, Twitter, Facebook, YouTube, new
and emerging media."
After avoiding social media for a while,
big food players are rushing to catch up.
First came Burger
King's Facebook Whopper sacrifice, then the idea of automatic restaurant Tweets, followed by Coca-Cola taking over its own Facebook group and now this.
But companies don't seem to fully get it. Pizza Hut has the perfect
opportunity to get some wildly creative tweets or videos from potential applicants for this job. But no, interested students must
apply with a regular old cover letter and resume on Pizza Hut's parent company job-site. Yawn! It's a wasted opportunity to connect more with the group this student is supposed to be so in touch with. The twintern should tell them as much.
If you want to be that person, you have until May 3 to apply. If you're totally lossed on what this "Twitter" is then it's probably too late to get the job, but these two explanations should help.
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