Wednesday, April 29, 2009

Charging for bread and butter

Posted by Owen Morris on Wed, Apr 29, 2009 at 12:45 PM

breadbasket_thumb_225x300.jpg
A while back, I was at a swanky jazz club when I was charged for rocks in my Scotch on the rocks. This led to a post in which I ranted about the practice, which led to a lively discussion in the comments section about charging more for drinks on the rocks. Unfortunately, none of us reached a conclusion. Some found the practice ridiculous; others said drinks on the rock contain more booze.

The idea of paying for bread and butter at a restaurant is bound to stoke the same fires. It's something diners simply take for granted -- that bread will be there and it will be free. But that doesn't mean it's always so. (Remember, we used to take paying after you pump gas for granted, too.)

The entire subject came up when the New York Post wrote an article calling restaurants out for secret charges -- $1 for water, mandatory tips, 10 percent extra for take-out food. But New York Times food critic Frank Bruni chimed in and said that instead of vilifying these restaurants, patrons should indeed pay for bread. "If restaurateurs charged for bread, might those of us who hanker for bread on a given night end up with better bread as a result of the restaurant being able to treat it -- and, indeed, being forced to treat it -- like any other menu item?"

To my knowledge, no local restaurants chargefor bread. But it's the chips-and-salsa corollary: as times get harder, people abuse freebies more, making restaurants more wary about them and causing them to consider charging. I wouldn't be surprised (and it makes sense) if restaurants started charging customers for second or third baskets of bread.

Why some restaurants even serve bread and butter in the first place is a mystery. One of my favorite Italian places has amazing food but some of the worst bread I've ever tasted. Clearly, it's an after-thought there. Elsewhere, such as Room 39 and other Farm to Market customers, the bread can be a selling point.

In other words, if you're going to do it, do it right. If that means an extra charge for bread, I can live with that. How many other people can though remains to be seen.

(Image from Flickr: Roboppy)

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Comments (6)

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I like the idea of "you get one, pay for the rest". It keeps the expectation of getting that quick happy app but disallows for freebee gorging. Plus, I think any reasonable person undertands the restaurant is paying some cost for keeping those breadbaskets/chip baskets full. As one who cannot resist bread or chips/salsa, I would be grateful for the limits!!!

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Posted by Anonymous on 05/01/2009 at 11:09 AM

Not serving bread, and instead making it a menu item, really isn't a bad idea. Maybe not for established restaurants who customers might get upset, but for new ones opening at least.

1. Cuts down on restaurant costs so they don't have to jack up prices.
2. You eat less bread (or No bread) and have more room for appetizer, meal, dessert. good for the restaurant and considering the quality of most restaurant bread, prolly good for you too.
3. good for dieters who will resist the bread if it's not put on the table...

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Posted by Jane C. on 04/30/2009 at 3:28 PM

Jesus people are cheap. If you are going to eat 3 baskets of bread, then pay for it. What's the big deal? Bread isn't free at the grocery store.

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Posted by erin on 04/30/2009 at 12:42 PM

This sounds like the "Guam Drink" syndrom. Most Guam drinks only have two ingredients with three being the maximum. The glass is always considered an ingredient. Scotch on the rocks would be a three ingredient drink.

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Posted by Denise Cook on 04/30/2009 at 8:52 AM

Let's remember that initialy bread was served because there were no utensils and it was used to help get the food to your mouth.

I don't think that bringing free bread is bad, but one of the reason that some restaurants charge is that many people eat bread instead of paying for an appetizer or salad.

"Can I start you off with a soup or salad tonight?"
"No, but we'd love some bread"

There are some people who have two or three helpings of bread or more during a one or two course dinner, and yes the bread cost is figured into the entree cost, but is it fair for someone who doesn't eat bread to pay the same for an entree as someone who has three rolls? If a restaurant has to charge more to maintain it's cost margins doesn't it make sense that the people who eat the bread should be charged and the people who don't shouldn't.

I only know of one restaurant in this area that charges for bread and they put it on the menu under the appetizers and mention that the first basket (which was plenty of bread) was complimentary and additional baskets were a nominal fee (like 2 to 3 dollars). I enjoyed my bread, but I sure didn't pay for a second basket and my waistline thanked me for it.

I know that if when I went out bread cost extra I would eat less of it and how could that be a bad thing.

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Posted by Anonymous on 04/29/2009 at 9:04 PM

Paying after pumping gas is still paying for gas. Paying for what was formerly free is a different story. Who remembers free checked baggage?

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Posted by jjskck on 04/29/2009 at 3:18 PM
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