Driving along highways such as I-35 South or 70 West or 29 North, you're bound to see billboards for Lay's potato chips looking like this:
What
Lay's fails to point out is these potatoes are raised on huge
industrial farms -- the closest one to Kansas City is in Garden City, Kansas -- not by some lonesome farmer with a shovel.
The company is doing everything it can to imply that its chips are local, though. It's even set up a "Chip Tracker" Web site
that allows Classic Lay's snackers to see where their chips
come from. A half-eaten bag in my pantry turned out to be made in
Topeka, at one of 20 processing plants in the country. (The bag itself
said nothing about where the chips were made, but referenced the
company's headquarters in Plano, Texas.)
Note to Lay's: This town grew up with a true local potato chip maker -- Guy's -- so people know an impostor when they see one.
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