Thursday, May 21, 2009

Simpsons let organic food know its place

Posted by Owen Morris on Thu, May 21, 2009 at 11:15 AM

Last week's season finale of The Simpsons seemed to touch on (and ridicule) every aspect of culinary news the past couple of years -- organic fare, vegetarians and food-borne illness, to name a few.

The first part of the show focused on fast-food chain Krustyburger and its extremely unhealthy options. So owner Krusty the Clown decides to launch a vegetarian burger:



Turns out the "Mother Nature" burgers -- made in nearby Ogdenville -- are tainted with rotten barley. At this point the story turns to the immigration issue but not before getting in a couple more pot shots.

The best part is the pitch-perfect commercial Krusty makes to promote his new Mother Nature burger.

It features patriotic music, fields of grain,

Krusty as a farmer, pseudo-healthy sounding claims and even an awkward burger-eating moment

a la Hardee's commercials:



The

target is restaurants and food companies that clearly aren't healthy or

from-the-heartland trying desperately to portray themselves as such

because people -- "for some reason" -- now care.

It takes six months to create an episode of the Simpson's, but with examples like KFC's supposedly healthy grilled chicken and Lay's "local" chips fresh in the news, it seems like it could have been written last week.

Watch the full episode here.

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brilliant! and the part where stand-in takes a bite of the burger - brilliant again! put it in the green wrapper and double the price!

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Posted by meesha.v on May 21, 2009 at 12:02 PM
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