Full credit for this post goes to KC Beer Blog, which broke the wonderful news that Boulevard is releasing its American lager called Boulevard Pilsner all around the city.
They couldn't have picked a better week for it, either. American lager is the classic hot-weather beer and Boulevard's version uses all malt -- unlike Budweiser, Miller, Coors or many other big-brewery lagers, which use up to two-thirds rice (it's cheaper but less flavorful).
While Boulevard has released German and Munich-style lagers such as Bob's 47 and Maibock, this is its first foray into a very light lager.
Boulevard is only selling bottles in six-packs. Early reports show many liquor stores aren't stocking it with Boulevard products but with other lagers like those mentioned above. The price is around $6 for a six-pack.
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Actually, an all malt beer is not the classic American lager.
When German immigrants came to the US, the domestic barley was too high in protein to be suitable for brewing and the fix was to include maize in the beer.
Boulevard's beer is no more historically accurate than Budweiser's or Coors'. That doesn't mean it isn't better of course.
Funny how nobody criticizes the Belgians for putting sugar in beer. Good reasons to dislike macro lagers exist, scapegoating the adjuncts is not a good reason.
The government won't let them release it on tap. They're afraid it would drive all the other breweries out of business, and they can't afford bailouts for Anheuser-Busch, Miller, and Coors right now.
Oh how I hope they ship some of this down to Austin...
When you say it is only being sold in six-packs of bottles, do you mean Boulevard won't be putting this on tap?
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