Thursday, July 2, 2009

Angus burgers now on McDonald's menus

Posted by Owen Morris on Thu, Jul 2, 2009 at 11:30 AM

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On trips to two McDonald's this week (to purchase iced coffee), Fat City learned that the Angus burger the company started testing in different markets three months ago has come to Kansas City.

The one-third pound burgers are scheduled to be on most McDonald's menus by today. They still for around $4 a piece. There are three varieties -- a deluxe burger with a "thicker" tomato slice and pickles, a mushroom burger and a bacon-and-cheese burger.

It's the first new burger McDonald's has introduced since the failed Big N' Tasty in 2001. As we wrote in April, the company hasn't had a hit burger since the quarter-pounder more than 20 years ago. While sales of its dollar-menu items have remained strong, it's been losing premium-burger market share to chains as varied as Hardee's and Five Guys Burgers & Fries (14965 W 119th St, Olathe).

While McDonald's believes the new Angus burger fills a "gap at the top end of the menu," some business analysts believe it will cannibalize sales of its other high-end burgers such as Big Macs and Quarter-Pounders.

In test markets, Angus burger sales have always started strong but trailed off over time. In Southern California, sales are off more than 50 percent from when the burger was introduced.

As for the iced coffee, it's nearly as good as Starbucks. But McCafe's are still having service problems, specifically understanding that "no sugar" truly means no sugar or syrups. Coffee drinkers are a finicky bunch but with the millions of dollars McDonald's is spending to unseat Starbucks, they'll probably get the problems with their McBaristas fixed eventually.

(Image via Flickr: Zoe Disco)

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it's been losing premium-burger market share

Owen, you're a good guy, but I cannot sit here and allow you to misrepresent the crap served at McDonald's (or Hardee's, or Burger King, or Wendy's) as "premium" burgers in any meaningful sense of the term.

"Premium" burgers are served at Winstead's, Hi-Boy, L.C.'s, Westport Flea Market, etc. etc. They are not served at McDonald's, BK, or their fast-food-chain cohorts. Trust me on this.

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Posted by Realist on July 2, 2009 at 2:26 PM

"with the millions of dollars McDonald's is spending to unseat Starbucks, they'll probably get the problems with their McBaristas fixed eventually"

Maybe. But the word McJob was created for a reason. A McDonalds employee is meant to be completely interchangeable with any non-psychopath off the street with a grade school education. Unless McDonalds can totally automate the barista process, they're going to keep pissing off coffee drinkers. I don't drink coffee, so I try to frequent local places when I need a tea fix.

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Posted by Alex on July 2, 2009 at 12:36 PM

There is also a 5 Guys location in the Northland across the highway from Zona Rosa.

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Posted by Chimpotle on July 2, 2009 at 12:10 PM

I suckered myself into getting one of these yesterday for lunch. I had the one with bacon.

Bottom line, it was disgusting.

I'm a cheap bastard with little regard for my health so I am no fast-food snob... but I find everything from McD's save the fries, double cheeseburgers, and an occasional big mac to be totally pointless.

If I'm going to McDonalds it is so I can spend $2.17 on something edible that, while making me feel gross, will get me through until dinner.

Unfortunately for ya'll in KC, the only actually near-good fast food burgers in my opinion are found at Whataburger and Jack in the Box (sourdough burger at JitB).

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Posted by Ryan on July 2, 2009 at 11:42 AM
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