After enduring a spate of bad publicity from feuding in court, Coca-Cola and Pepsi have decided to make up. On Twitter.
The idea was proposed by advertising agency Razorfish, whose co-founder Iain McDonald (the @eunmac in the tweets) suggested that it would be like "a public hug" for the two to follow each other. Coke took the initiative and 18 hours later, Pepsi followed.
Razorfish called it "a historic moment in branding." Actually, it was more like a nice gesture, if totally meaningless. Following is not the same as friending, which neither company has done on Facebook.
Interestingly, Pepsi has nearly triple the number of followers as Coke -- 7,000 to 2,400, though Coke whips Pepsi on Facebook by more than 10 to 1.
And, hey, Fat City is on Twitter too.
Comments (0)