Tuesday, July 14, 2009

Light summer reading. Well, maybe light is not the right word

Posted by Owen Morris on Tue, Jul 14, 2009 at 11:30 AM

click to enlarge fatweirdal_thumb_250x186.jpg

Although obesity is nothing new in America, there have been recent attempts to look at the epidemic (that's the CDC's description) with a fresh focus. Yes, we're too fat and have heart attacks and diabetes because we eat too much, but why do we eat so much more than other countries?

More specifically, why have we become so fat in only 20 years? The average adult weighs nearly 20 pounds more than his or her '70s counterpart. The number of overweight children has doubled and the number of overweight teenagers has tripled. As a nation, we've added billions of pounds.

The New Yorker attempts to answer the second question via several reviews of what it calls "weight-gain books." The first is The Evolution of Obesity, which argues that the downside of having a big brain is needing lots of energy to run it:

According to what's known as the Expensive Tissue Hypothesis, early

humans compensated for the energy used in their heads by cutting back

on the energy used in their guts; as man's cranium grew, his digestive

tract shrank. This forced him to obtain more energy-dense foods than

his fellow-primates were subsisting on, which put a premium on adding

further brain power. The result of this self-reinforcing process was a

strong taste for foods that are high in calories and easy to digest;

just as it is natural for gorillas to love leaves, it is natural for

people to love funnel cakes. 

The problem with this theory is that while weight gain would have been an advantage for our ancestors mentally, it would have been a significant disadvantage physically, and a lion doesn't care how smart you are if he catches you.

So the New Yorker looks at a different idea. The Fattening of America attempts to explain fatness from an economist's point of view.

Relative to other goods and services, food has got cheaper in the

past few decades, and fattening foods, in particular, have become a

bargain. Between 1983 and 2005, the real cost of fats and oils declined

by sixteen per cent. During the same period, the real cost of soft

drinks dropped by more than twenty per cent... Today, soft drinks account for about seven per

cent of all the calories ingested in the United States, making them

"the number one food consumed in the American diet."

But like the obesity-is-due-to-evolution theory, the economic theory fails to account for all the weight gain.

Of the four other books reviewed, the one that comes closest to answering

the $90 billion question (that's how much we spend on

healthcare per year for overweight people) is Mindless Eating by Cornell professor Brian Wansink. First published three years ago, it argues that food isn't the problem, portion size is.

Consider the movie-matinée experiment. Some years ago, Wansink and

his graduate students handed out buckets of popcorn to

Saturday-afternoon film-goers in Chicago.... Some patrons got medium-sized buckets of stale popcorn and some

got large ones.... After the film, Wansink weighed the

remaining kernels. He found that people who'd been given bigger buckets

had eaten, on average, fifty-three per cent more.

In another

experiment, Wansink invited participants to cook dinner for themselves

with ingredients that he provided. One group got big boxes of pasta and

big bottles of sauce, a second smaller boxes and smaller bottles. The

first group prepared twenty-three per cent more, and downed it all.... "Give them a lot and they eat a lot," he writes.

Across the board -- from recommended portion sizes to recipes in

cookbooks to the invention of the supersize -- all foods have become

bigger. So if you're trying to lose weight, it's not so much about eating different foods as about smaller sizes. Though who knows, maybe that extra 20 pounds is because of some homo erectus ancestor.

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And did you read about the study that found portion sizes have grown progressively larger across succeeding editions of Joy of Cooking? Here's one item on it: http://www.foodpolitics.com/20...

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Posted by Janet Majure on July 15, 2009 at 4:05 PM
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