Tuesday, July 28, 2009

Battle of the Dishes: Frozen Custard

Posted by Charles Ferruzza on Tue, Jul 28, 2009 at 11:50 AM

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There are differences, sometimes barely noticeable, between two dishes that look exactly alike. Egg rolls, come to mind. Or a slice of apple pie. Today we taste and consider frozen custard. Not the ne plus ultra of local frozen custard, the independently owned and revered Foo's Frozen Custard, which is in a category all its own, but the two national chains -- Overland Park-based Sheridan's Frozen Custard and Wisconsin-based Culver's -- who have been in a heated competition, as it were, for local market share.


First, a refreshingly brief refresher course on frozen custard, which some people lump together with soft-serve ice cream -- the product offered at Dairy Queen or Tastee Freez -- although the two couldn't be more different. Frozen custard, which began to be sold in American cities in the 1920s, is much richer and creamier than both soft-serve and traditional ice cream, thanks to its high butterfat content -- at least ten percent (and depending on the vendor, sometimes as high as 18 percent) and seriously thicker, thanks to the slow-churning mechanical process inside the freezer units that prevent excessive air from being mixed into the product.

One of the reasons there's still some confusion between frozen custard and soft-serve ice cream is that New York entrepreneur Athanassios Karvelas (he later shortened his name to Tom Carvel), who invented a frozen custard machine in the early 1930s and opened his namesake ice cream stores around the northeast, ultimately become better-known for selling less-expensive soft-serve. Meanwhile, Sherwood Noble's Illinois-based Dairy Queen had been selling soft-serve since 1940.

But in Kansas City, Sheridan's and Culver's focus on the richer, more costly frozen custard.

Like old-fashioned ice cream stands, the Sheridan's stores don't have a vast menu of non-frozen items. Culver's is as famous for its Butterburgers and hot meals as it is for its custard.

And that brings us to the taste test: Which of the two frozen custard vendors had the tastiest product?

In look and texture, the vanilla and chocolate versions are almost indistinguishable. Both are creamy and impressively thick. Still, Sheridan's had stronger, more lasting flavors: the chocolate was more intense; the vanilla had a sexy note of potent vanilla that elevated it above and beyond the more bland Culver's product.

Jonathan Bender described the milder Culver's custard as "the kind of taste that would do well at a luncheon for the Daughters of the American Revolution." It's still silky in texture and the less-intense flavor is probably an excellent base for mix-ins, which Jonathan insists are the only reason to buy frozen custard in the first place.

I'm more of a purist when it comes to frozen custard: I like it straight, without crushed candy or cookies or pretzels. That's why I preferred the Sheridan's version. But then again, I've never tasted the "Dirt & Worms," blended with Oreo cookies and topped with chocolate sprinkles and Gummy worms. And maybe that's a good thing.

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TK, I agree wholeheartedly about the grime. Charles, you've worked in the restaurant bus. If they ain't cleaning the store, then they ain't cleaning the food equipment. Enough said. Grime aside, the foo's custard pales in comparison to the Sheridans. I've compared Foo's, Sheridan's, and Twisters. Sheridan's wins hands down.

I've been moonlighting away from custard at Murray's and find myself each time wishing I had trekked to O.P. for a Sheridan's fix instead.

My newest affair w/ frozen lactose is at The Sweet Guy in Waldo. His gelato is pretty good stuff. Of course in a different category than custard, but soft and creamy nonetheless.

Ice cream suffers the same mediocrity that donuts and pizza do. Even the bad stuff is ok. Which really sucks, because there are some true artisans of the product that should get the business that the shills like DQ, Pizza Hut, Duncan Donut, et. al. do. Likewise people with no frame of reference rave about places like Foo's that just have no idea what is out there.

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Posted by CustardGuru on July 29, 2009 at 2:47 PM

trailerkid, are you talking about the Brookside location? I agree, it has needed a makeover for a long, long time. As strange as it seems, I know people who like the shabbiness of the location and consider it part of it's, uh, charm.

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Posted by Charles on July 29, 2009 at 9:20 AM

In what way is foo's in a category of it's own? The store is dirty and the product is mediocre ( try the custard by itself).

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Posted by trailerkid on July 29, 2009 at 12:46 AM

I like the Brainiac Bomb (a kind of green tea/mango slushee) at Sheridan's, but I'd much rather have real ice cream (the good stuff, not that supermarket-brand garbage) than soft-serve or frozen custard.

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Posted by Realist on July 28, 2009 at 1:54 PM

sheridan's is closer to me so they are my 1st choice. I tried many different kinds of ice cream here but none of them is even close to the Russian ice cream I grew up with.http://ask.metafilter.com/1259...
some day I'll make it at home and die a happy man

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Posted by meesha.v on July 28, 2009 at 1:06 PM
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